Beyond AI Keywording
AI speed, human accuracy, at the price you need
Picsell Media combines the speed of AI with the precision of human editors to deliver industry-standard metadata at a game-changing cost. Since 2006, we’ve helped leading image libraries, publishers, and archives make their collections discoverable and profitable. Now you get the perfect balance of affordability and accuracy.
AI Image Keywording Services with Human Expertise Since 2006
AI Keywording With More
Get AI keywording enhanced to the standard needed to boost sales and comply with industry standards for Getty, Alamy, Adobe or your bespoke standard.
Outstanding Stock Images
Major image keywording standards are catered for, including Getty and Alamy. We can also help with ranking and editing large collections to maximise sales.
News & Celeb Specialists
Editorial image keywording is its own special skill. Years of experience working with celebrity, news and reportage images and videos give our team the edge.
Affordable Quality
If you’re not sure what keywording you need, have had bad experiences with cheap keywording, or think you should do more to make your images and videos findable, you’ve come to the right place. We deliver high-quality English-language keywording.
We focus on image keywording solutions for all types of businesses and organisations needing their images, videos and products to be more searchable within their own systems or via third-party sellers such as Getty and Alamy. As well as image libraries, we work with archives, retailers and not-for-profits – even the United Nations.
One of our specialties is taking on archives with poor or no keywording, including those keyworded with crowdsourcing or AI, and making them the assets they should be. We can manage the projects and budgets by triaging the images/videos so that the best and most important assets get the highest level of keywording. We also have budget options for adding small numbers of crucial keywords.
Experience
Picsell Media was started as an off-shoot of an image library and photo agency in 2005. Today we specialise in image keywording alone, working with major names from the stock photo library and archive sectors.
People
We have a policy of hiring native English speakers with a background in media and photography. No crowdsourcing or piece workers. Our main team is based in Cape Town SA, with admin in Auckland NZ.
Standards
We’ve developed keywording vocabularies and systems to handle the major standards, including Getty and Alamy. We also have extensive experience with Orange Logic’s Cortex system.
Meet Our Team Of Pros
Picsell Media was established in Auckland, New Zealand in 2006. Today, the business is managed in Auckland, and has a team of full-time keyworders in Cape Town, South Africa. The key staff members are:
Kevin Townsend // Chief Commercial Officer
With more than 30 years of experience running image libraries, Kevin knows the difference good metadata can make to searchability and sales.
Shane Torr // Operations Supervisor, Cape Town
Shane has a background in journalism, and now manages our workflow and the Cape Town team.
Crystal Gaybba // Managing Editor, Cape Town
With a background in photography, Crystal is in charge of training, and keywording for key clients.
Trusted By Industry Leaders
Over the years, Picsell Media has worked with some of the biggest names in the image and media industry. Our keywording services have supported leading stock agencies, archives, and editorial libraries — helping their content reach buyers worldwide. Here’s a selection of clients in our “hall of fame” who’ve trusted us to deliver accuracy and consistency in their metadata.
Even More Services..
Need a custom image keywording standard? Metadata for video clips? Alt-text for accessibility? Advice on implementing a metadata system? Or help refining your controlled vocabulary?
Picsell Media can handle it all. Our expertise goes beyond keywording, covering consultancy and hands-on metadata work tailored to your needs. We’ll create a customised solution — whether you need a one-off project or an ongoing partnership.
We’ll also help you design a budget-conscious plan that boosts discoverability and sales without unnecessary expense.
And if you’re facing a massive backlog, don’t worry. Our team can triage your archive, identifying what’s already strong, what needs improvement, and what requires a complete overhaul. That way, every asset is keyworded at the right level — and at the right cost.
Related Reading:
Better Keywording – An Image Sales Magnet
FAQs: Picsell Media Keywording Services
What makes Picsell Media different from other keywording companies?
We combine the speed of AI with the accuracy of human experts, delivering keywording that boosts discoverability and sales.
Do you only keyword photos?
No. We work with still images, video clips, and can also create alt-txt for accessibility and SEO.
How long have you been providing keywording services?
Picsell Media has been keywording for major image libraries and agencies worldwide since 2006.
Can you customise your keywording to our needs?
Yes. We adapt to your controlled vocabulary, metadata standards, and archive priorities.
What industries do you serve?
Our services support publishers, NGOs, stock libraries, creative agencies, and corporate collections.
How do I get started?
Simply contact us via our enquiry form or email, and we’ll create a tailored proposal based on your requirements.